A multi-store retailer whose website can't show store-level availability
Real-Time Store Stock Visibility on Your Webstore
Click-and-collect revenue +50-80% typical
This blueprint describes our proven approach. Specific outcomes vary by engagement.
Ideal For
Any Australian multi-store retailer showing only aggregate stock online. Relevant if you get 100+ "is this in stock?" calls per week.
The Problem
The webstore shows "In Stock" or "Out of Stock" at an aggregate level. Customers have no way to check whether their local store has a specific item without calling. 100+ stock enquiry phone calls per week consuming 15-20 minutes of staff time per hour.
Click-and-collect exists but requires manual stock checking by store staff before confirming availability - 24-48 hour confirmation times and frequent cancellations when the item can't be located.
Our Approach
Celigo integration syncing NetSuite inventory by location to Shopify metafields every 5 minutes. Custom Liquid section renders "Check store availability" with postcode-based store finder showing nearest 5 stores with stock levels ("In Stock", "Low Stock", "Out of Stock" - not exact quantities).
Click-and-collect flow rebuilt: instant Celigo flow validates stock at selected store, creates NetSuite transfer order if stock needs to move, sends structured POS notification. Staff confirm readiness via mobile-optimised page (one tap), triggering customer SMS with pickup instructions. Configurable daily C&C limit per store removes option when capacity is reached.
Typical Impact
Stock calls
Before
100+/week
After
-50-60% typical
C&C revenue
Before
Baseline
After
+50-80% typical
Pickup readiness
Before
24-48 hrs
After
2-4 hours typical
Expected Outcome
Stock enquiry calls drop 50-60%. Click-and-collect revenue increases 50-80% with pickup readiness dropping from days to 2-4 hours. Often reveals overstock at specific locations, enabling targeted clearance that frees working capital.
Want to explore this approach?
Every project starts with a conversation. Tell us what you're working with and we'll tailor this blueprint to your situation.
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