eCommerce Consultancy that works.
From platform selection to launch and growth, we help Australian businesses build online stores that actually work with their back-office systems.
Our Approach
Too many businesses launch an online store in isolation, only to discover it doesn't talk to their ERP, inventory is out of sync, and orders fall through the cracks. We take a different approach: we plan your eCommerce with your ERP and operations in mind from day one.
Platforms We Work With
Shopify / Shopify Plus
The most popular choice for fast-growing Australian retailers. We handle setup, theme customisation, app configuration, and ERP integration.
Magento (Adobe Commerce)
For businesses that need maximum flexibility and control. We implement, customise, and connect Magento to your ERP and fulfilment systems.
BigCommerce
A powerful, scalable platform with excellent B2B capabilities. We set up, configure, and integrate BigCommerce for both B2C and B2B use cases.
Sana Commerce
Purpose-built for ERP-integrated eCommerce. If you're on Business Central or SAP and want your webstore to run directly off your ERP data, Sana is a strong choice. We handle implementation and optimisation.
CommerceTools
A composable, API-first commerce platform for enterprises that need complete flexibility. We implement CommerceTools and integrate it with your ERP and broader tech stack.
What We Help With
The Accentra Difference
Most eCommerce agencies build you a beautiful storefront and walk away. We make sure it's connected to your ERP, your inventory is accurate, your orders flow through automatically, and your finance team isn't doing manual reconciliation. That's the difference between a website and a business.
Frequently Asked Questions
How do I choose between Shopify and CommerceTools?
Shopify (and Shopify Plus) is the best choice for most Australian retailers — it's fast to launch, has a massive app ecosystem, and handles most B2C use cases well. CommerceTools is a composable, API-first platform designed for enterprises that need complete flexibility and own their frontend. Choose Shopify if you want speed to market; choose CommerceTools if you have a development team and need a fully custom, headless architecture.
Can you integrate our eCommerce platform with NetSuite?
Yes, this is one of our core capabilities. We build automated integrations between eCommerce platforms (Shopify, Magento, BigCommerce, etc.) and NetSuite using Celigo. Typical data flows include orders, inventory levels, customer records, pricing, and product data — all syncing automatically so your team doesn't have to move data manually.
What is composable commerce and do we need it?
Composable commerce is an architecture where you pick best-of-breed services (commerce engine, CMS, search, payments) and connect them via APIs, rather than using a single monolithic platform. It offers maximum flexibility but requires more technical investment. Most mid-market Australian retailers don't need it — Shopify Plus or BigCommerce will serve them well. Composable commerce (e.g., CommerceTools) makes sense for enterprises with unique requirements and dedicated development teams.
How long does an eCommerce replatforming project take?
A typical replatforming project takes 3-6 months from kickoff to launch. This includes platform configuration, theme/frontend development, data migration (products, customers, orders), ERP integration setup, payment gateway configuration, and thorough testing. Simpler migrations (e.g., Shopify to Shopify Plus) can be faster, while complex multi-store setups take longer.
Do you handle GST configuration for Australian eCommerce?
Yes. Australian eCommerce requires GST-inclusive pricing displayed to customers, with the GST component correctly recorded in your ERP for BAS reporting. We configure your eCommerce platform and ERP integration to handle this correctly, including multi-currency scenarios for international customers and GST-free thresholds for exports.
What's the difference between Shopify Plus and standard Shopify for Australian retailers?
Shopify Plus offers higher API rate limits (critical for ERP integration), Shopify Flow for automation, custom checkout (Checkout Extensibility), wholesale/B2B channels, and dedicated support. For retailers processing high volumes or needing ERP integration, Plus is usually worth the investment. Standard Shopify works well for smaller stores that don't need heavy automation or custom checkout experiences.
Ready to plan your eCommerce strategy?
Book a free consultation and we'll help you build a connected online store.
Let's Plan Your eCommerce Strategy